LEVA PRA GIRAR
Children grow fast, but the stories behind their belongings shouldn't end when a shirt gets too tight. This campaign showcased Cresci e Perdi to Brazil, presenting the logic of children's circular fashion with a simple truth: clothes and toys are made of memories. We turned the concept of buying and selling used items into a celebration of continuity, showing that passing on an outfit is the best way to keep their taless alive.